Your subscription price is not higher than the standard subscription price. The price displayed on our website reflects our introductory offer of 25% off MSRP, which is available only for your first subscription order and the first shipment of any new product you add to an existing subscription.
When you first started your subscription, you would have received this same introductory discount.
After your first subscription order, your subscription automatically transitions to our standard 10% subscription discount off MSRP for all future recurring deliveries.
If you add a new product to your existing subscription, that product will receive 25% off on its first shipment only. After that first shipment, it will automatically transition to the standard 10% subscription discount for all future recurring orders.
In summary:
- Your first subscription order: 25% off MSRP
- The first shipment of a new product added to an existing subscription: 25% off MSRP
- All future recurring subscription orders: 10% off MSRP
If the current website price appears lower than your existing subscription price, it's because you're seeing the introductory offer available for a new subscription—not the ongoing subscription pricing you receive as an active subscriber.
Outside of these introductory offers, we work hard to ensure all active subscribers receive our best everyday subscription pricing across our product lineup.
We hope this helps clarify the pricing. If you have any additional questions, our Customer Care team is always happy to help.