Two things are driving this.
First, the cost of high-quality, clinically studied ingredients has risen significantly over the past year. Many brands respond to rising costs by cutting corners — swapping high-bioavailability forms for cheaper alternatives, reducing potency, or quietly reformulating. That's not a tradeoff we're willing to make. It's what we call The Momentous Standard.
Second, we're updating our pricing structure so it's consistent across our catalog and the retailers that carry us. As part of that, we're standardizing MSRP endings on .99 and adjusting a few product tiers — including a price decrease on Creatine (30 Servings).
We've worked to keep these changes limited and will continue absorbing costs wherever we can.
Changes take effect for orders processed on or after the date listed for each product.
Please see the full list of updated prices here:
| Product | Current Subscription Price | New Subscription Price | Date of Change |
|---|---|---|---|
| Creatine 90 | $35.96 | $38.69 | 6/16/2026 |
| Creatine 30* | $22.46 | $17.99 | 7/31/2026 |
| Collagen Peptides | $46.76 | $49.49 | 7/31/2026 |
| Vitamin D3 5000 IU | $15.26 | $17.09 | 7/31/2026 |
| Vitamin D3 2000 IU | $16.16 | $17.99 | 7/31/2026 |
| Vital Aminos | $41.36 | $44.99 | 7/31/2026 |
| Collagen Shot** | $37.76 | $40.49 | 7/31/2026 |
| Apigenin | $20.66 | $22.49 | 7/31/2026 |
| Inositol | $24.26 | $26.99 | 7/31/2026 |
| Zinc | $17.06 | $17.99 | 7/31/2026 |
| Turmeric | $34.16 | $35.99 | 7/31/2026 |
| Acetyl L-Carnitine | $24.26 | $26.99 | 7/31/2026 |
| Vegan Omega-3 | $47.66 | $49.49 | 7/31/2026 |
| Resveratrol | $44.96 | $49.49 | 7/31/2026 |
| Fuel** | $35.06 | $35.99 | 7/31/2026 |
| All Other SKUs | MSRP ends in .95 | MSRP ends in .99 | 7/31/2026 |
*SKU only sold in bundles
**Includes all flavor variants
A few of these are increases, one is a decrease, and many are small adjustments tied to a broader update across our catalog.
Your subscription benefits stay the same:
- General pricing: Subscriptions reflect current MSRP and website-listed prices.
- Subscriber discounts: 25% off your first subscription order, 10% off recurring orders.
Thank you for holding your nutrition to a higher standard, and for trusting us to do the same. If you have questions, don't ever hesitate to contact us.